The factory in romon, Switzerland, is the main production base of Nespresso coffee distribution system Vertuo, a multi-functional coffee system that ADAPTS to different capsule sizes, offering 40 to 414 milliliters of coffee capsules in different sizes.
The Swiss food giant Nespresso has increased its investment in its high-end Nespresso brand.
On November 21st Nespresso announced a sfr43m investment in two new production lines at its factory in Romont, Switzerland, to meet growing demand for Vertuo, a multi-purpose coffee system.Nespresso CEO jean-marc Duvoisin said the Vertuo business will be an important contributor to Nespresso's future.
At the same time, Nespresso will integrate the existing product research and development center and Coffee Campus into an innovation center to promote global innovation and Coffee expertise.The center is responsible for developing new Nespresso machines, Grand Cru coffees and some unique coffees.The main function of the coffee campus is to serve as a training center to improve the professional level of the company's internal employees and external partners.
The romon plant, which opened in 2015, was Nespresso's third, with an investment of sfr300m.Since then, an additional 48 million Swiss francs has been invested to expand production capacity, and product research and development centers and coffee campuses have been established.
The factory is also the main production base for Nespresso coffee distribution system Vertuo, a multi-purpose coffee system that ADAPTS to different capsule sizes, producing 40 to 414 milliliters of coffee capsules in different sizes.As of the third quarter of this year, Vertuo has been launched in 14 markets worldwide, according to Nespresso group's financial report for the first nine months of 2018.
For Nestle group, coffee business is an important driving force for its growth, and it has achieved relatively positive organic growth in the past few years, among which the rapid growth is capsule coffee.At present, Nestle owns two capsule coffee brands -- Nespresso and Dolce Gusto, which are enjoying double-digit growth in the Chinese market, exceeding the "medium single-digit growth" of the Chinese market, company executives told jiemian.com in an interview.